Marketing and Fundraising Services

The vendor required to provide marketing strategy with knowledge of the community capacity is required to optimize the revenue and sustainability of the organization and its conservation, social and economic goals for the future.
- Requirement:
•    Conduct an audit of current fundraising structure and efforts and make recommendations. examples would include visitor activity and facility use by patrons. 
•    Guide the organization in development of a full fundraising campaign strategic plan. 
•    Identify fundraising volunteer opportunities with affinity and capacity to participate in the campaign. 
•    This can include for profit and not for profit groups. 
•    Identify prospective donors, solicitation strategies, and funding opportunities. 
•    Provide oversight and advice on the development of collateral materials and communication supporting the campaign. 
•    Provide day-to-day management of the campaign to ensure that it remains on strategy.
- Objectives
•    Develop a comprehensive plan outlining fundraising goal, target audiences, channels, and timelines.
•    Case for support: 
o    A compelling narrative that communicates the mission, impact, and need for funding with messaging tailored to different donor segments.
•    Prospecting and research: 
o    Profiling of potential donors (individuals, foundations, corporations). 
o    Donor segmentation and prioritization.
•    Campaign planning: 
o    Detailed campaign structure (e.g., capital campaign, annual fund, major gifts). 
o    Timeline, milestones, and resource allocation.
•    Communications and marketing materials;
o    Design and production of brochures, emails, social media content, and donor appeals and donor recognition opportunities.
•    Event planning and management:
o    Planning and execution of fundraising events (galas, auctions, donor appreciation etc.)
o    Logistics, guest management, and post-event follow-up.
•    Reporting and evaluation;
o    Metrics and key performance indicators (“KPI”) to track fundraising performance.

- Questions/Inquires Deadline: December 4, 2025