Tourism Strategic Plan Services

The Vendor is required to provide a tourism strategic plan is being pursued at this time due to internal leadership and organizational changes, as well as a need for updated strategy, branding, and marketing tactics to ensure competitiveness in a changing tourism marketplace.
- Inventory of Tourism Assets
•    Conduct a comprehensive inventory of county’s tourism assets, including but not limited to attractions, events, event space, lodging, cultural and heritage resources, natural amenities, wineries, breweries, restaurants and recreational opportunities.
•    Assess the quality, capacity and gaps within the county’s tourism product offerings.
- Market and competitor benchmarking
•    Identify peer or competing destinations for benchmarking.
•    Compare operations, visitor metrics, marketing strategies and positioning.
•    Provide a comparative analysis that identifies county competitive advantages and weaknesses.
- Visitor profile and trends
•    Evaluate current and desired visitor demographics.
•    Assess visitor motivations, demand drivers, and key influences on travel decisions.
•    Analyze visitor trends including length of stay, repeat visitation, seasonality, and event performance.
•    Provide insights into the types of Visitors County should target to achieve growth.
- Tourism readiness index
•    Evaluate county readiness to support expanded tourism, including infrastructure, hospitality amenities, accessibility and service quality.
•    Recommend improvements to strengthen tourism readiness.
- Stakeholder engagement
•    Conduct interviews with key stakeholders.
•    Facilitate focus groups with community partners.
•    Engage county board of supervisors and the tourism advisory group.
•    Summarize findings and integrate stakeholder findings into the plan.
- SWOT and gap analysis
•    Identify county tourism- related strengths, weaknesses, opportunities and threats.
•    Highlight key gaps between current offerings and future needs.
•    Recommend strategies to address deficiencies and capitalize on opportunities.
- Strategic vision and branding
•    Facilitate the development of a refreshed strategic vision for Tour County.
•    Recommend updates to branding positioning, including logo, tagline, and messaging consistent with the tour county brand guidelines (provided after award).
•    Ensure the brand reflects county identity and competitive positioning in the tourism marketplace.
- Strategies and tactics
•    Provide specific, actionable initiatives with clear implementation steps.
•    Identify short-, mid-, and long-term priorities.
- Budget and resource estimates
•    Provide high level cost and resource estimates for major initiatives.
•    Identify staffing, partnerships, and other resources necessary to execute the plan.
- Performance metrics and reporting
•    Develop key performance indicators (KPIS) to measure success.
•    Recommend methods for monitoring progress, reporting to stakeholders, and updating the plan.
•    Provide tools or templates for ongoing performance measurement.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: December 22, 2025