Tourism Master Plan Services

The vendor required to provide tourism master plan to guide future tourism development, investment, marketing, and community alignment over the next decade.
- Requirement:
1. Project initiation and review of existing materials
•    Meet with tourism and economic development staff to set expectations, define deliverables, refine project schedule, and finalize engagement approach. 
•    Review existing research, visitor data, planning documents, and related materials. 
•    Establish frameworks, tools, and processes for project management. 
•    Coordinate key dates for focus groups, interviews, workshops, and check-ins.
2. Asset inventory, data analysis, and competitiveness review
•    Analyze relevant economic, infrastructure, land use, transportation, and visitor-facing data. 
•    Compile a detailed tourism asset inventory to identify gaps, strengths, and market alignment. 
•    Review real estate, lodging, event, recreation, and public space data (e.g., costar, public sources, town assets). 
•    Assess how the built environment supports or limits visitor experiences and destination competitiveness.
3. Identify and assess town tourism product
•    The offeror shall conduct a comprehensive, multi-layered assessment of town existing tourism product to determine its strengths, gaps, competitiveness, and alignment with visitor expectations and emerging market trends. 
•    This analysis will form the foundation for destination development recommendations and long-term strategic priorities. 
•    this step shall include:
a. Tourism asset audit and inventory development
1. Primary assets:
•    Attractions and experiences
o    Museums, historic sites, cultural venues, and heritage assets
o    Outdoor recreation offerings (trails, natural areas, parks, water access, agritourism, etc.)
o    Arts and entertainment facilities (galleries, studios, performance venues, public art)
o    Culinary and beverage experiences (restaurants, breweries, wineries, distilleries, food trails)
o    Signature events, festivals, recurring programs, and seasonal activations
o    Tours, guided experiences, classes, workshops, and hands-on visitor experiences
•    Sports, recreation, and event facilities
o    Sports fields, courts, complexes, and indoor recreation centers
o    Event venues (public and private), including meeting spaces and large-scale event sites
o    Fairgrounds, amphitheaters, and community gathering spaces
•    Hospitality, retail, and visitor services
o    Lodging inventory (hotels and motels, short-term rentals, B&BS, boutique lodging, campgrounds)
o    Restaurants, cafes, tasting rooms, pubs, food halls
o    Visitor centers and ambassador programs
o    Retail offerings with visitor appeal (local shops, specialty retail, artisan goods)
2. Secondary assets:
•    Infrastructure and supporting elements
o    Signage, wayfinding, and transportation access
o    Parking availability for both visitors and events
o    Walkability, bike ability, and connectivity between assets
o    Public restrooms and essential visitor amenities
o    Digital infrastructure supporting visitation (wi-fi, mobile coverage)
b. Product quality, capacity, and readiness assessment
•    Quality and condition of visitor experiences
•    Capacity constraints (e.g., limited hours, physical capacity, staffing shortages)
•    Accessibility (ADA, geographic, transportation, price point, etc.)
•    Seasonality and temporal patterns in visitation
•    Visitor appeal and uniqueness within regional and state tourism markets
•    Level of readiness for packaging, promotion, and incorporation into a broader development strategy
c. Visitor experience pathway analysis
•    Primary points of arrival and orientation
•    Digital discovery touchpoints (web, mobile, listings, reviews, maps)
•    Wayfinding effectiveness from arrival to attractions
•    Visitor flow throughout the community, including downtown, corridors, and key nodes
•    Gaps or friction points that reduce visitor satisfaction or limit spending
d. Market alignment and demand assessment
•    Identify current and emerging visitor profiles
•    Analyze market trends (outdoor recreation, culinary tourism, agritourism, small-town heritage tourism, sports tourism, etc.)
•    Determine how town product mix aligns with high-value market segments
•    Identify which assets and experiences have the greatest potential for growth, differentiation, and investment
e. Identification of gaps, opportunities, and development priorities
•    Identifies tourism product gaps that limit competitiveness
•    Highlights opportunities for enhancement, expansion, or new product development
•    Surface “quick wins,” moderate-term opportunities, and long-term transformational projects
•    Considers both public-sector and private-sector potential roles
•    Addresses need related to infrastructure, talent, operations, partnerships, and investment 
f. Tourism product mapping and visual documentation
•    Geographic mapping of assets and clusters
•    Visual documentation (photos, diagrams, examples)
•    Preliminary recommendations for strengthening product clusters, corridors, districts, or thematic routes.

- Contract Period/Term: 3 years
- Questions/Inquires Deadline: December 30, 2025