Ministry of Highways Advertising Services Competition

The Vendor is required to provide communications and marketing services for the ministry.
- The ministry builds, operates and maintains the provincial highway system and is responsible for policy and programs that foster and integrated, multimodal provincial transportation system.
- The ministry conducts two province-wide advertising campaigns annually aimed at promoting safe driving in construction zones and around snow plows and encouraging drivers to protect themselves through awareness of the Highway Hotline services.
- An ability to use social media creatively and strategically to achieve social media objectives.
- Must demonstrate professional experience in:
•    Public education and awareness campaigns – the ability to effectively communicate through paid and/or earned media, information that creates awareness, provides easy-to-understand information and calls to action and influences changes in behavior. Experience with safety related campaigns is a benefit.
•    Strategic media buying and measurement – the ability to use multiple media tools efficiently and effectively for public education and awareness campaigns. Tactical understanding of the Saskatchewan media landscape is a benefit.
•    Innovative and effective creative concepts – the ability to conceptualize innovative, impactful and effective creative for advertising campaigns and other communications products, incorporating the client’s direction.