Online and Graduate Enrollment Integrated Marketing Agency Services

The Vendor is required to provide a comprehensive suite of Integrated Marketing Solutions and Enrollment Coaching Services in support of enrollment in graduate, online undergraduate, and other academic programs.
- Provide comprehensive digital marketing services in support of lead generation, recruitment, and enrollment for adult learners and online programs.
- Must also have deep experience in higher education, with the ability to provide assessments of market demand for new and existing academic programs, including full graduate and undergraduate degrees as well as short-term credentials and professional education.
- Provide for marketing services, the organization must also have sophisticated enrollment coaching services and support seamless data integration to support the full enrollment funnel, from lead generation to enrollment.
- Digital Marketing: The strategic use of digital channels — including websites, search engines, social media, email, and paid digital media — to increase visibility, drive engagement, and support institutional goals. Vendors should demonstrate the ability to plan, execute, and measure integrated digital campaigns that reach defined audiences effectively.
- Search Engine Optimization (SEO): The analysis and optimization of website content and structure to improve visibility in search engine results. This includes identifying high-value opportunities through data and analytics, optimizing existing pages, and providing actionable recommendations to improve organic performance over time.
- Social Media Marketing, Advertising, and Organic Strategy: the planning, execution, and ongoing optimization of social media initiatives across relevant platforms to build awareness, foster engagement, and achieve campaign objectives. Services may include paid social advertising, organic content strategy, audience targeting, and performance monitoring, and reporting, with an emphasis on alignment with broader marketing and communications efforts.
- Web Optimization and Personalization: The evaluation and enhancement of existing university web properties to improve user experience, engagement, and conversion outcomes. This may include recommendations for site optimization, personalization strategies, and the development of campaign-specific microsites as needed.
- Nurturing and Automation: The development and implementation of automated email and communication workflows designed to support prospective student engagement while integrating with existing recruitment systems. Solutions should prioritize coordination with current contracts and communications to prevent message overlap or audience fatigue.
- Content and Copywriting: Support for content strategy, editorial planning, and copy development to enhance marketing performance while respecting the university’s established brand voice. Vendors may propose content calendars and copywriting services when supported by data or case studies demonstrating improved outcomes.
- Feasibility and ROI Consultation: Research and consultation on the market demand, feasibility, and potential return on marketing investment of specific current and proposed programs, including degree and non-degree pathways.