In-Terminal Advertising Firms Services

The Vendor is required to provide in-terminal advertising concession (Concession) services within certain pre- and post-terminal screening areas.
- Identify creative and innovative advertising display options with broad customer appeal.
- Promote a positive customer experience reflective of the Inland Empire region.
- Enhance opportunities for participation by local, small, and disadvantaged businesses.
- Analysis conducted to determine target markets and advertisers.
- Advertising rates for each type of display (and location, if applicable
- Advertising opportunities, including digital advertising and Airport-wide campaigns.
- Advertising time allotments on digital displays at their respective locations.
- Advertising opportunities during local or regional events.
- Renderings of proposed displays, sufficient to discern display design, dimensions, proposed color schemes, sample graphics, and the number and size of each display proposed for terminal advertising locations.
- Describe the metrics to be used to evaluate successes of each advertising display and the advertising program in its entirety.
- Provide an example of effective advertising campaigns implemented at other airports
- Monthly and annual management reports indicating advertising sales by display type and customer as well as performance data, such as year-over-year sales and percentage of display units sold by type and location.
- Procedures for handling advertiser or other complaints.
- Routine maintenance, cleaning, and repair of advertising displays and associated technology, including response time for maintenance issues.