Marketing Services

The Vendor is required to provide various marketing services for market in country, including:
•    Marketing and digital services
•    Media relations and public relations (MRPR) services
•    Event management services
•    Strategic brand partnership management
•    Translation services
- Marketing and digital services
1. Social media platforms management
•    Add, modify and delete content from agency social media platforms including, but not limited agency YouTube channel, Instagram, Facebook (fb) page, and X (Twitter) account.
•    Assist with any social media platform related issues.
•    Assist with the development of social media strategies and tactics including an in-depth understanding of social insights.
•    Provide AI and geo analysis and optimization when required.
•    Translate, research, write, and edit content in English, French and Japanese for agency social media platforms
2. Content planning, creation and amplification.
•    Coordinate and develop a content plan with feedback from agency, to support agency marketing strategy and priorities.
•    Cultivate and create content relevant to agency target audience in japan including searching for multimedia assets to create content as necessary.
•    Plan and execute social media campaigns with influencers and bloggers as directed by agency.
•    Conduct content research and maintain a content system to facilitate efficient social production and delivery, and report findings to agency.
•    Review and translate document, localization of document content, and platform updates as required.
3. Country fan community management
•    Research and recommend third party communities whom agency can potentially collaborate with for marketing or advocacy activities.
•    Maintain communications with these groups to cultivate and nurture good relationships and partnerships.
4. Reporting
•    Review the results from agency social media platforms’ KPIs.
•    Provide recommendations on optimization and continuous improvement for agency social media platforms.
- Production services
•    Online content development, repurposing, production, and uploading. 
•    The content could include, but is not limited to:
o    “Country, naturally.” Content
o    Videos
•    Website content management including, but not limited to: negotiating and managing usage rights and licenses. 
•    Online campaign development, organization and post-campaign reporting. 
•    Creation of any digital tools required for various marketing activities such as creative banners, etc. 
•    Research, copywriting and editing services for agency promotional materials, website content and other documents, as required. 
•    Translation of content in English, French and Japanese. 
•    Build and design presentation materials aligning with the agency brand format and requirements. 
•    Any other necessary production of promotional collateral to carry out mandated marketing activities for agency.
- Media relation public relation services
1. Media monitoring
•    Monitor and compile daily coverage of media activities related to agency, agency provincial partners and other designated travel destinations. 
•    The media to be monitored includes, but is not limited to:
o    Television: major networks and broadcast satellite channels.
o    Newspapers: nationwide daily, trade, sports and local papers.
o    Magazines: travel, women’s, men’s, lifestyle, gourmet, sports and nature.
o    Web based: travel trade websites (domestic only) and blogs (influencers only).
o    Major portals: Yahoo!, excite, goo, msn and Infoseek.
o    Social media: Facebook, x (twitter), Instagram, line and YouTube
o    Podcasts.
2. Media relations and public relations support
•    Crisis management - the contractor will inform agency immediately of any exceptionally negative media exposure and recommended an appropriate course of action. 
•    Assist agency with drafting, adapting and distributing press releases. 
•    Assist agency with drafting, adapting and distributing media newsletters. 
•    Follow up on any media inquiries and report to agency accordingly.
•    Develop and implement media partnership. 
•    Any other MRPR related services as instructed by agency.
3. Event management services
•    Work with agency to determine event requirements.
•    Work with agency to ensure all timelines are met.
•    Develop all creative activities in accordance with agency brand guidelines.
•    Produce detailed proposals for each event, tradeshow or seminar.
•    Manage the event budget.
•    Coordinate with venue management, food and beverage caterers, contractors, performers and equipment providers.
•    Work with agency and designers to create a theme for events and to organize all productions.
•    Plan and coordinate entertainment programs.
•    Plan floor and room layouts.
•    Coordinate with suppliers, handling registration and registrant requests and troubleshooting to ensure that the event runs smoothly.
•    Manage event website and secretariat working with agency and other agencies as required.
•    Decorate the venues and set-up tradeshow booths.
•    Oversee the dismantling and removal of the event goods and clearing of the venue efficiently.
•    Provide video editing services to create promotional videos, upon request as required.
•    Conduct post-event activities including data entry and analysis and producing reports.
•    Communicate with event officials and prepare any required documents for participation.
•    Conduct all other related event planning and management as well as follow up activities.
•    Digitalize part of or whole events and programs as required.
- Strategic brand partnership management
•    Work with agency to determine strategic brand partnership requirements.
•    Research and identify potential partners
•    Propose, approach and negotiate with the potential partners
•    Work with agency to coordinate partnership agreement(s)
•    Develop and implement all activities
•    Manage the budget for strategic brand activities.
•    Produce post-event reports including, not limited to event summary, content, results and learnings
•    Communicate with HQ brand partnership team to ensure that all the creatives align with agency brand guideline
•    Conduct all other related planning and management as well as follow up activities
- Translation services
•    Agency promotional materials, website content, and other documents.
•    Translate and write content in a distinctive and consistent style for all agency country communications, representing agency brand voice. 
•    Languages to be translated include but are not limited to:
o    English to Japanese
o    Japanese to English
o    French to Japanese (the contractor may use sub-contractors for this service if required).
o    Japanese to French (the contractor may use sub-contractors for this service if required).