Investment Attraction Marketing Plan and Associated Marketing Materials Services

The Vendor is required to provide investment attraction marketing plan, including the development of associated marketing materials and asset development.
- Requirement:
1. Investment attraction marketing plan development
•    Develop sector-specific investment attraction marketing plans that identify the most effective approaches to reach target investors and site selectors.
•    Develop clear, consistent, and compelling messaging that communicates the city's investment value proposition, aligned with existing strategic foundations.
•    Tailor messaging to key investor audiences, including but not limited to investors, developers, site selectors, businesses, and investment attraction partners.
•    Audience and stakeholder target analysis and breakdown.
•    Investment attraction marketing plan (Microsoft word and editable format), including but not limited to:
o    General industry and sector specific marketing strategies and priorities
o    Investment attraction positioning statement and value proposition framework
o    Messaging pillars aligned with target sectors and key audiences (e.g. Site selectors, developers)
o    Investor facing narrative and proof points
o    Audience specific messaging guidance
o    Positioning statement and value proposition for investment attraction
2. Tactical media plan content planning
•    Recommend domestic and international target regions where appropriate.
•    Provide justification for each recommended tactic or channel, tying actions directly to sector
•    Specific goals and investor engagement. 
•    Identify partnership and collaboration opportunities with industry, regional, and investment attraction organizations.
•    Identify specific target audiences (both industry and stakeholder groups)
•    Identify and recommend marketing channels. 
•    Channels may include (but are not limited to):
o    Traditional and digital advertising
o    Website and digital content
o    Social media
o    Investor outreach activities
o    Trade shows and conferences
o    Industry partnerships and engagement
•    Tactical and media and content plan (as part of the investment attraction marketing plan), including:
o    Channel recommendations by sector and audience
o    Rationale and objectives for each channel
o    High-level content themes and use cases
o    Recommended target regions (domestic and international)
o    Partnership and outreach opportunities.
3. Implementation planning and performance measurement
•    Identify priority initiatives and sequencing.
•    Define recommended timelines, roles, and responsibilities.
•    Identify internal resource requirements.
•    Establish a performance measurement framework aligned with economic development outcomes.
•    Implementation plan, including:
o    Priority actions and
o    Recommended timelines
o    Roles and responsibilities
o    Resource requirements
•    Measurement and evaluation framework include:
o    Key performance indicators (KPIs)
o    Lead generation and conversion
o    Marketing performance metrics
o    Economic development outcome indicators
4. Marketing assets, collateral and material development
•    Community profile and "why invest here?" brochure
•    Sector profiles (one-pager and multi-page formats)
•    Business park profile sheets
•    Investor sell sheets
•    Templated sector response sheets for investor inquiries and RFIs
•    Incentive and program summaries
•    Customizable pitch decks and proposal packages
•    Trade show and conference handouts and leave-behind materials
•    Booth banners and visual assets.