Recruitment Marketing and Creative Campaign Services

The Vendor is required to provide full‑service marketing and creative partner to support the development and delivery of a comprehensive recruitment marketing strategy and integrated creative campaign focused on attracting qualified and motivated candidates to the role of police officer.
- Recruitment marketing strategy and campaign
•    Comprehensive campaign strategy document including:
•    Employer brand positioning and value proposition
•    Audience segmentation and personas
•    Messaging framework and tone guidelines
•    Media mix and channel strategy planning 
•    Campaign timeline and activation plan
•    Key performance indicators (KPIs) and measurement approach
- Social media planning
•    Development of a social media strategy and content calendar
•    Design of organic and paid social media posts
•    Engagement reporting framework
- Creative development
•    Graphic design (e.g., print and digital advertisements, posters, social media graphics)
•    Video production (e.g., concepting, scripting, filming, editing)
•    Copywriting (e.g., key messages, advertisement and social media copy)
•    All creative assets must meet accessibility standards
- Project management
•    Kickoff, mid-point, and final review meetings
•    Documented feedback and revision cycles
•    Ongoing communication and issue tracking throughout the project
- Accessibility and compliance
•    Accessibility compliance report confirming all digital assets meet WCAG 2.1 standards
•    Inclusive design considerations for diverse audiences.