Sale of Advertising Services

The Vendor is required to provide sale of advertising will be a mixture of fixed printed form and video imaging, consisting of exterior and interior signage in card form, full and partial body wraps, and digital displays on para-transit buses and within the terminal lobby.
- City bus and para-transit fleet
• The right to sell advertising on 19 buses and 6 para transit buses (current fleet - subject to change during contract) including interior and exterior advertising racks; as well as full and partial body concept advertising.
• Secondary advertising opportunities involving transit shelters, benches and advertising on electronic monitors at the main transit terminal may also be considered.
• Reserves the right to utilize advertising space on the buses and para-transit buses as well as other municipal property for the advertising and promotion of city programs when space is available and unsold.
• The city further reserves the exclusive right to post notices, warning or other forms of self-promotion in areas on the buses and para-transit buses not dedicated to normal paid advertising.
• No compensation will be paid to the successful proponent for these notices or self-promotion advertisements.
- Advertising content
• Avoid selling advertising which is of a political, religious or immoral nature.
• The city may remove any advertisement which the city, at its sole discretion, determines to be objectionable.
• Ensure that all advertising sold conforms to federal and provincial laws, regulations and orders and does not conflict with the interests of the city.
- Signage
• All design and production of card type signage or electronic signage and all design, production, installation and removal of wrap-type signage is the responsibility of the successful proponent, at its own expense.
• Para-transit buses can be available for a full or partial body wrap.
• All design, production and installation are the responsibility of the successful proponent, at its own expense.
• Responsible for selecting the individual bus or para-transit that signage is to be installed upon: and managing the unit location and inventory of all signage.
• Storage for signage not installed on its buses and para-transit buses.