Intergovernmental Relations and Public Affairs Services

The Vendor is required to provide strategic communications, external media relations and public relations and brand strategy support services.
- Requirement:
• Strategic communications plans aligned with city priorities and objectives;
• Branding and creative assets, including visual identity materials, campaign concepts, and public affairs collateral
• Public awareness campaigns from strategy through execution:
• Content development for print, digital, web and social media channels;
• Social media management, including content calendars, and performance monitoring;
• Community engagement and stakeholder communications to support outreach initiatives;
• Digital communications support, including podcast support, external public campaigns and online advertising;
• Media relations and communications advisory services, as required;
• Campaign performance measurement, reporting and analytics with recommendations for continuous improvement; and project management, status updates and strategic advice to support the successful delivery of communications initiatives.