Public Relations Services

The Vendor is required to provide all appropriate, usual, and standard public relations and communications services, including, but not limited to press and media outreach, strategic planning, event recruitment, social media promotions, FAM trips, and trend tracking.
- Identify, effectively differentiate, and promote the city brand
• Explore research to evaluate the city brand positioning and equity; utilize findings to hone and amplify creative and messaging.
• Utilize campaign, collateral, and communications channels to showcase the breadth and uniqueness of destination offerings - particularly against the competitive set.
• Continually generate creative, engaging new content and promotions that bring insider activities and destination attributes to light that may not be top of mind with our target audience.
• Ensure campaign, editorial photography, publications, website, and general content reflect diverse interests.
• Work with the city department and the greater bureau to ensure proper promotion of designated brand.
• Identify and pursue awards and accolades for both the city, to include "best of..." lists and others for a minimum of 5 programs throughout the year.
- Increase awareness and consideration of city as a world-class destination for leisure and business travel
• Develop a strategic PR campaign and targeted media plan to reach key audiences effectively and efficiently.
• Focus on "established buckets" from which to develop press releases, stories of interest.
o Leisure lifestyle traveler
o Arts and culture traveler
o Culinary traveler
o Adventure and active traveler
o Sports/celebrity/entertainment traveler
o Global LGBTQ+ traveler
• Identify and develop a list of new initiatives as needed
• Produce collateral and compelling content that serve to differentiate city - and that speaks to the unique variety of visitor activities the destination offers.
• Responsible for weekly and monthly newsletters
• Partner with greater city and other strategic entities to stretch marketing dollars and extend reach; avoid duplication of efforts.
• Leverage paid media spend through earned public relations programs.
• Ensure consistent positioning and messaging across all communication tactics - including traditional and non-traditional advertising, publishing, social media, and public relations efforts.
• Develop and enhance marketing campaigns to lure tourists to city
• host a minimum of 10 social media promotional campaigns using new technology to include the experience city app, experience city website, experience city tours app, social media accounts, authority website, and newsletters.
- Explore strategic partnerships to augment opportunities for earned media coverage, bolster brand awareness out of market and create long-term brand affinity
• Pursue opportunities to partner with both in-market and out-of-market brands to leverage media and brand visibility.