Communications and Public Relations Services

The Vendor is required to provide to elevate its organizational presence by partnering with a state-based consultant to design and execute a strategic marketing and public relations plan.
- Advocacy and Briefing Materials: Development of talking points for leadership to ensure consistent messaging across executive and legislative branches;
- Multi-Channel Collateral: Content development for digital and traditional media, including official notices, memoranda, flyers, newsletters, and the agency website;
- Earned Media and Public Relations: Development, coordination, and leveraging of earned media to provide transparent updates to the public;
- Multimedia Production: Production of educational and outreach videos for the agency YouTube channel and social media to explain compliance.