Marketing and Communications Services

The Vendor is required to provide marketing and communications consultant and provide ongoing strategic marketing, communications, audience engagement, and promotional support throughout the term of the agreement.
1. Strategic planning and oversight
• Develop and implement annual and long-range marketing and communications strategies aligned with agency goals.
• Identify and pursue outreach and promotional partnerships.
• Serve as liaison with agency public relations firm, advertising partners, and other external consultants.
• Provide input and leadership on communications related to major institutional milestones (e.g., agency 50th anniversary, 2028 Olympics).
2. Content creation and publications
• Write, edit, and manage the production of agency quarterly publication here and now, monthly e-newsletter, and others such as exhibition brochures, flyers, and program materials.
• Ensure accuracy, consistency, and alignment of messaging across all materials.
3. Digital strategy and social media
• Manage and oversee day-to-day updates for agency website, including exhibitions, programs, and news.
• Develop and execute social media strategies, create engaging content, and ensure timely postings across all agency platforms.
• Track analytics and recommend strategies to increase engagement and reach.
4. Media and public relations
• Draft, edit, and circulate press releases internally and externally.
• Coordinate media relations, including responding to inquiries and maintaining relationships with press contacts.
• Manage seasonal online image databases for press.
• Work closely with publicists to optimize earned and owned media coverage.
• Integrate press coverage into agency marketing materials.
5. Advertising and campaigns
• Manage paid advertising campaigns (print, radio, digital, outdoor, etc.) as applicable.
• Oversee placement of street banners, targeted ads, and sponsorship deliverables.
6. Community engagement
• Identify and develop strategies for reaching new and diverse audiences, including younger demographics and underrepresented communities.
• Cultivate collaborative partnerships with cultural, educational, and civic organizations.
7. Meetings and reporting
• Attend monthly in-person staff meetings and key museum events.
• Provide weekly check-ins via email or phone.
• Submit monthly status reports on activities, progress, and outcomes.
• Provide quarterly performance and audience growth reports.