Marketing Spend Services

The Vendor is required to provide digital marketing agency to assume management of this existing ad campaign on an ongoing basis.
- Services has operated an active, ongoing google ads campaign that generates a consistent flow of qualified leads for the fee-for-service autism program.
- Campaign management and optimization
• Assume day-to-day management of existing google ads account and campaign(s), including keywords, ad groups, ad copy, extensions, and audience/targeting settings.
• Continuously optimize bidding, budget allocation, keyword targeting, negative keywords, and quality score to sustain or improve lead volume within the fixed budget.
• Perform regular account audits to identify and correct inefficiencies
- Account stewardship
• Ensure full continuity of campaign performance during the transition/onboarding period, with no material disruption to lead flow.
• Maintain ownership of and access to the google ads account, all account data, and campaign at all times.
• Provide a knowledge and asset transfer plan (e.g., account access, reporting dashboards, and campaign settings) in the event of contract termination.