Economic Development Marketing Strategy and Implementation Services

The Vendor is required to provide economic development marketing strategy and implementation that raises the county's profile, targets key audiences, and supports measurable investment attraction including an implementation phase delivering the strategy’s identified priority marketing materials and campaigns in the form of a toolkit.
- Strategy:
• Web experience audit (county website and social media accounts) – identify content gaps and recommend content enhancements and refinements in line with best practices.
• Clear identification of marketing pillars and county’s unique value proposition.
• Identify advertising opportunities and priorities.
• A summary of competitor advantages in economic development marketing and provide recommendations to enhance the county’s competitive edge
- Implementation:
• Prepare a communications toolkit that includes preparation of press releases, social media posts, and PowerPoint presentations, key messages, and paid advertisements to county in print and electronic media (all recommended audiences).
• Recommendations for promotional materials (promotional items, exhibit booth displays, and other innovative concepts).