Tourism Study and Strategy Services

The Vendor is required to provide tourism study and strategy will assess the city's current tourism environment, identify opportunities for tourism development and investment, and provide strategic recommendations to support long-term economic diversification, enhanced visitor experiences, and increased tourism activity throughout the community.
- Tourism asset inventory and market assessment
1. Analysis of existing tourism assets and visitor services:
• Conduct a comprehensive inventory and assessment of the town's tourism-related assets, amenities, facilities, accommodations, events, attractions, recreational opportunities, cultural and heritage resources, visitor services, and supporting infrastructure.
• Identify strengths, gaps, constraints, and opportunities impacting tourism growth and visitor experience development.
2. Market and visitor analysis:
• Assess current and emerging tourism markets relevant to the city.
• Analyze visitor trends, travel patterns, tourism demand, visitor demographics, seasonal trends, spending patterns, and regional tourism activity.
• Review available tourism data and identify gaps in existing business intelligence and performance measurement.
3. Industry and economic trends
• Review broader tourism and economic development trends affecting rural communities, agri-tourism, event-based tourism, and sports tourism and visitor expectations.
• Identify tourism sectors and experiences with the greatest growth potential for the city.
- Stakeholder and community engagement
1. Stakeholder consultation:
• Undertake a stakeholder and community engagement program to inform the tourism study and strategy.
• Engagement activities should include interviews, workshops, surveys, or groups with local businesses, tourism operators, event organizers, agricultural producers, community organizations, indigenous communities where appropriate, municipal staff council and residents to ensure the strategy reflects local, opportunities, challenges, and service gaps related to tourism development and visitor attraction.
2. Engagement summary
• Provide a summary of stakeholder and community engagement findings, including key themes opportunities, priorities, concerns, and recommendations identified through the consultation process.
- Tourism strategy development
• Tourism vision and strategic priorities: develop a comprehensive tourism strategy that establishes a clear vision, guiding principles, strategic priorities, and long-term direction for tourism development within the city.
• Visitor experience and service recommendations: provide recommendations to support visitor experience, tourism services, destination awareness, digital presence, wayfinding, event support, tourism promotion, and community partnerships.
• Local business and economic development opportunities: identify opportunities to support local business retention, expansion and investment readiness within tourism-serving industries.
• Assess opportunities for agri-tourism, event tourism, cultural tourism, sports tourism, and other priority sectors identified through the study.
• Municipal capacity governance: assess municipal capacity, staffing considerations, partnership opportunities, and governance models required to support implementation of the tourism strategy and future tourism initiatives.
- Investment-ready tourism opportunities
• Identification of priority tourism opportunities: identify and prioritize tourism development opportunities, infrastructure needs, and investment-ready projects that align with the city's tourism objectives and market opportunities.
• Investment-ready profiles: prepare high-level profiles or concept summaries for priority tourism projects, including descriptions, potential economic impacts, implementation considerations, partnership opportunities, and potential funding sources where applicable.
• Tourism development priorities: identify short, medium and long-term priorities for tourism development and investment attraction within the city.