Media Strategy and Buying Services

The Vendor is required to provide media strategy, planning and buying services will help ensure that paid communication and marketing campaigns are effective, measurable, and cost-efficient.
- Requirement:
• Undertaking all media strategy and planning requirements, in addition to the negotiation, purchasing and verification of all space and time in domestic advertising media in English (French plus indigenous and multicultural as required) for the for campaigns and projects as
• Becoming familiar with the region's business policies, performance, and related issues, and analyzing marketing, advertising, competitive research and media research data as required.
• Developing and recommending, for the region's approval, all media strategies, and plans and buying services as required, to meet the region's communication and marketing objectives for advertising.
• Collaborate with the region and any assigned creative agencies or internal creative teams in the development of media strategies and plans.
• Utilizing expertise, agency tools, data, and other techniques to manage program efficiency and performance.
• Summary reports that include qualitative/quantitative results mapped to objectives.
• Insights and recommendations to optimize campaigns, improve performance, and support future marketing initiatives.
• Keeping informed of current market conditions and media behavior insights by segment to provide the region with media i.e. providing the region with media placement, performance, expenditure, and post-campaign reports.
• Coordinating the media requirements as disclosed by the approved media plans.
• Negotiating the purchase of media space and time to meet the requirements of the approved media plans.
• Purchases are to be at the most favorable rates available within the limitations of government policies, timing, and media availability and approved media budgets.
• Furnishing professional advice in the matter of purchasing media space and time.
• Providing strategic media plans and detailed media blocking charts showing all media tactics start and end dates.
• Maintaining and providing a central records administration and reporting system in respect of all media planned and purchased on behalf of the region.
• Advising the region of the manner in which media is planned and purchased and trafficked.
• An overview of the relevant processes to the region along with roles, responsibilities, and timelines.
• Undertaking and performing all media verification and campaign maintenance, as may be required.
• Providing the region with media placement, performance, expenditure, and post-campaign reports.
• Processing all payments to media suppliers, issuing invoices to the region, and providing media placement verification documentation.
• Providing audience and media consumption insights by target audience segment.
• Post-buy analysis.
• Monitor campaign performance throughout the campaign lifecycle and make optimization recommendations to maximize reach, engagement, conversions, and return on investment.
• Provide full transparency regarding media rates, agency fees, commissions, rebates,
• Incentives, and any value-added arrangements received from media suppliers.
• Identify and secure value-added media opportunities, bonus placements, public service announcements, sponsorship opportunities, and added-value inventory where available.