Events, Public Events, Marketing, Branding and Community Engagement Services

Events, Public Events, Marketing, Branding and Community Engagement Services to develop and implement creative or cultural activations, public programming and partnerships, public art initiatives, and/or
community events.
A. Strategic Planning & Creative Development Producers and/or Consultants may support the development of creative concepts, program strategies, and activation plans that enhance Santa Monica’s public spaces and cultural identity. Services may include:
1. Public space activation strategies
2. Annual programming plans
3. Creative visioning and concept development
4. District based activation strategies
5. Partnership development
6. Placemaking recommendations
B. Major Events & Destination Programming: Producers and/or Consultants may plan, produce, and implement large-scale public events and destination programming that elevate Santa Monica’s profile regionally and internationally. Project types may include:
1. Festivals
2. Concerts
3. Waterfront activations
4. Destination programming
5. International and national sporting event–related activations
6. Seasonal destination events
7. Large-scale cultural and civic experiences
8. These projects should support tourism, economic vitality, and Santa Monica’s position as a premier coastal destination.
C. Community & Neighborhood Activation: Producers and/or Consultants may develop and deliver culturally responsive, communityfocused programming that reflects and strengthens Santa Monica’s neighborhoods. Programming may include:
1. Temporary public art
2. Cultural celebrations
3. Walking tours
4. Workshops and classes
5. Family programming
6. Wellness events
7. Pop-up performances
8. Neighborhood festivals
9. Business activations
10. Career day events and local hire job fairs with festival organizers and local schools/residents
11. Business vending and training support
12. These projects should increase community participation, celebrate diverse narratives, and support local artists and organizations.
D. Creative Producing & Project Management: Producers and/or Consultants may oversee all aspects of project development, coordination, and execution, including:
1. Project & Production management
2. Vendor procurement
3. Budget development
4. Technical production
5. Fabrication and installation
6. Site logistics
7. Permitting coordination
8. Event operations
9. Risk management
10. Documentation and reporting
11. Program evaluation
E. Marketing & Audience Development: Producers and/or Consultants may provide creative communications and audience engagement services, including:
1. Event and program branding
2. Marketing strategy
3. Communications planning
4. Audience development initiatives
5. Tourism promotion
6. Partnership marketing
7. Digital and social media campaigns