Historic Tourism Feasibility Study Services

The Vendor is required to provide historic tourism feasibility study is to determine whether town has the potential to successfully develop, market, sustain, and expand a historic tourism program.
- Requirement:
1. Inventory and study of historic assets
•    Current ownership and operational structure
•    Physical condition and preservation needs
•    Visitor readiness and interpretive capacity
•    Accessibility and ADA considerations
•    Potential for adaptive reuse, enhanced interpretation, or expanded programming
•    Opportunities for integration into a cohesive visitor experience
•    Benchmarking metrics against comparable jurisdictions
•    The demand and developmental strategies for a visitor center
2. Short- and long-term staffing and compensation planning
•    Recommended staffing structure for initial (short-term) and future (long-term) phases
•    Position descriptions and roles and responsibilities and incorporate any proposed positions into the town’s human capital report
•    Compensation benchmarks based on comparable jurisdictions
•    Organizational placement and governance considerations
•    Volunteer and partnership models, where applicable
•    Develop a funding strategy that includes grant identification and guidance on eligibility across state, federal, and private funding sources
•    Conduct visitor demand forecasting and economic impact modeling, including estimates specifically tied to investments in historic tourism
3. Grounds, facilities, and maintenance cost projections
•    Routine maintenance and preservation costs
•    Grounds keeping and landscape management
•    Facility improvements and adaptive reuse investments
•    Visitor amenities (restrooms, signage, lighting, pathways, parking, accessibility improvements)
•    Museum or interpretive center development costs, if applicable
4. Tourism development strategy
•    Interpretive programming and storytelling themes
•    Tours, exhibits, and event development
•    Public-private partnerships and regional collaborations
•    Visitor amenities and experience enhancements
•    Integration with existing economic development and corridor initiatives
•    Opportunities to leverage proximity to regional attractions
•    Phased implementation plan with 1,3, and 5 year roadmap and prioritization matrix
5. Tourism marketing strategy
•    Target market identification and segmentation
•    Brand positioning and key messaging themes to include development of a historic identity and narrative for town in partnership with the town’s branding consultant
•    Digital presence and content recommendations
•    Partnership and cross-promotion strategies
•    Packaging and itinerary development
•    Seasonal programming considerations
•    Performance metrics and evaluation benchmarks
6. Optional or additional services (may be proposed as add-ons)
•    Comparative market analysis and benchmarking against similar historic communities 
•    Sustainability and preservation best practices 
•    Feasibility analysis for development of a town historic asset into a visitor center or interpretive hub.