Quantitative Market Simulation Research Services

The Vendor is required to provide to conduct quantitative consumer research (English only) studies specifically utilizing spending exercises/market simulations.
- Compare trial, appeal, and interest among the concepts and explore why players liked/disliked them.
- Estimate incremental concept trial, player ship, sales, profits, and cannibalization at other price points or within the price point from each of the concepts.
- These projects will not aim to estimate potential sales and profit gains, but rather will focus on preference between concepts or features and product optimization.
- Then analyze these responses using advanced statistical techniques to estimate the incremental sales, profits and cannibalization of the concept tickets.
- The objective is to evaluate each concept ticket as one whole element as designed, not to test each component or feature of the concept ticket.
- The full-size tickets vary in size (height) by price point and the spending exercise shall be shown to scale. If full ticket images are not possible, it is also acceptable to use the smaller, square, agency cards/insert images that are all the same size and represent the full ticket in the spending exercise