The Vendor is required to provide marketing consultant to provide expert technical services and guidance on agency branding, re-messaging, maximizing agency reach, and other communications and marketing services.
- Branding and re-messaging
• Evaluate the current commission brand and messaging strategies.
• Provide expert guidance on rebranding and re-messaging initiatives.
• Develop and implement a cohesive branding strategy that aligns with commission goals.
- Maximizing agency reach
• Identify target audiences and develop strategies to effectively reach them.
• Recommend and implement tactics to increase commission visibility and engagement.
• Analyze and report on the effectiveness of marketing campaigns and outreach efforts.
- Communications and marketing services
• Write and develop key messages and materials for various platforms (digital, print, etc.).
• Guide or develop marketing products, including but not limited to brochures, newsletters, and social media content, and website updates.
• Conduct focus groups and stakeholder meetings to gather feedback and insights.
• Participate in meetings with commission leadership and stakeholders as needed.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: May 9, 2025