The vendor is required to provide to create the college’s next advertising campaign, and to create all assets associated with the campaign, including:
a. Campaign theme, images, graphics, evolution strategy and messaging
b. Radio commercials for digital and traditional radio
• 3 spots; :10, :15 and :30
• English and Spanish version of each
• Total: 12 files
c. Television commercials for digital and traditional television
• 2 commercials; :15 and :30
• Pre-roll; :10 and :15
• English and Spanish version of each
• Total: 8 files
d. Print advertisements - 1 concept applied to three different ad sizes
• 9.944” w x 10.25” h
• 6.219” w x 12” h
• 9.5” w x 4.75” h
• English and Spanish version of each
• Total: 6 files
e. out of home and billboard advertisements
• English
• Spanish (as needed basis)
f. Digital advertisements – 1 concept applied to different ad sizes
• Banner ads
o 160x600
o 300x250
o 728x90
o English and Spanish version of each
o Total: 6 files
• Social media ads
o Facebook 1080x1080
o Instagram 1080x1080
o English and Spanish of each
o Total: 4 files.
- The budget for this project is not to exceed $100,000.
- Virtual Pre-Proposal Meeting (Non-Mandatory) Date: March 25, 2025
- Questions/Inquires Deadline: March 26, 2025