The vendor is required to provide marketing campaign will be social media, web-based platforms and documents that can be printed and emailed.
- The department is seeking a vendor to develop and implement a targeted marketing and advertising campaign to support the agency in spreading awareness of the sis-a and the self-direction program to department staff, and the individuals and families that department supports.   
- Provide activities and deliverables that would assist the department in communicating the SISA information and self-direction program information to the larger community, producing marketing materials in multiple languages, and partnering with community organizations in this effort.
- Department will be looking for this vendor to develop a marketing and public awareness campaign that department can use on social media, distribute via email or printed documents, and to develop various tools and messages that department can use on a continual basis going forward.  
- All formats must meet state accessibility requirements for the sight and hearing impaired; including closed captioning; alternate file formats accessible by screen readers; content transcripts; and other requirements as provided by department.
- All materials will also be made available to a variety of appropriate audiences and programs across the commonwealth to distribute via their communications channels.
- All print materials will need to be translated into other languages and vetted for cultural appropriateness.
- Media campaign that educates department staff, individuals, families and advocates of the value and benefits of the sis-a assessment and the self- direction program.
- Marketing strategy which may incorporate print material, video, social media platforms, and digital advertising.
- Contract Period/Term: 1 year