The vendor is required to provide for brand health research services for agency enterprise brand strategy and management.
- Provide methodologies and tools for the measurement and reporting of brand health, including data analysis, software and key measures that contribute to understanding of brand health including equity, pricing, competitive benchmarking, content, channels, attitude and perceptions, segmentation and mental availability.
- Data analytics
• The proposer must be equipped with advanced capabilities in data analytics to derive meaningful insights from complex datasets.
• Should possess expertise in causal path analysis (structural equation modeling), multi-variate regression, decision trees, cluster/factor analysis, key drivers’ analysis, predictive modeling, and data mining.
• Shall offer analytic design, advanced statistical analysis, comprehensive reporting, and filtering and visualization of complex data sets
- Provide case studies of your company’s preferred methodologies and tools for measuring and reporting brand health.
- The software, data analysis techniques, and key measurements you use to understand brand health, including but not limited to equity, pricing, competitive benchmarking, attitudes and perceptions, segmentation, and mental availability.
- Primary qualitative research, highlighting your capabilities in methodologies and tools for the measurement and reporting of brand health, including attitudes and perceptions, and segmentation.
- Ability to provide a comprehensive population dataset, including names and addresses, with detailed data elements and insights relevant to brand health in higher education.
- Questions/Inquires Deadline: June 11, 2025