The vendor is required to provide capital campaign services for university.
- Provide a student-centered comprehensive doctoral university committed to ensuring equality, offering innovative programs that are responsive to its urban setting, and transforming diverse students into lifelong learners, engaged citizens, and creative leaders in their local, national, and global communities.
- Campaign planning and development
• Needs assessment and feasibility study
• Conduct qualitative and quantitative assessments of university current fundraising landscape.
• Deliverable: comprehensive needs assessment and feasibility study report submitted within 60 days, including a SWOT analysis (strengths, weaknesses, opportunities, and threats).
- Define campaign goals
• Set clear, measurable campaign objectives (e.g., number of major gifts, donor retention rates).
• Deliverable: campaign goals document with specific targets (e.g., 25 major new gifts ≥$1 million by December 2025).
- Prospect research
• Identify at least 500 potential major gift prospects, utilizing databases and wealth screening tools.
• Deliverable: donor prospect list with segmentation criteria and potential gift amounts.
- Segmentation strategy
• Create a strategic approach to categorize prospects into tiers (e.g., major donors, mid-level donors, small donors).
• Measurable behavior: by the end of the 90-day period, present a detailed segmentation strategy that aligns prospects with tailored engagement strategies.
- Campaign communications and messaging
- Brand development and communications strategy
• Develop a consistent campaign brand and messaging framework.
• Deliverable: comprehensive campaign communication strategy document including timelines for communications via newsletters, press releases, social media, and direct outreach.
- Digital campaign launch
• Plan and launch a digital campaign that includes emails, social media posts, and a dedicated campaign website.
• Measurable behavior: achieve a minimum engagement rate of 20% on digital communications within six months.
- Campaign structure and leadership engagement
- Campaign leadership
• Aid in finding and recruiting the campaign leadership team, including a campaign chair and committee members.
• Measurable behavior: secure campaign chairs and committee members who commit to a minimum of 8 hours per month of volunteer engagement.
• Conduct workshops/training sessions for campaign leaders and volunteers to enhance their fundraising skills.
• Deliverable: at least two training workshops by month four with feedback mechanisms in place for continuous improvement.
- Designated campaign lead
• Assign a designated campaign lead from the firm to oversee all activities, serving as the primary point of contact with university.
• Deliverable: a monthly status report from the campaign lead detailing activities, milestones, and progress toward goals.
- Engagement metrics
• Establish KPIS to monitor interaction with donors, including frequency of communication, event participation, and feedback collection.
• Measurable behavior: increase individual donor engagement rates by 25% by the end of the campaign.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: March 18, 2025