The Vendor is required to provide to execute an in-depth study of destination marketing in county and in comparable metropolitan regions, focused on equity of impacts and opportunities to amplify impact.
- A successful track record of providing one or more services below, particularly related to tourism, destination marketing, major urban event management, or similar, are sought:
• Destination marketing
• Tourism or event marketing, and related data
• Consulting for the planning, attraction or promotion, or execution of major world-class events
• Economic development strategies
• Economic impact analysis
• Stakeholder mapping
• Public private partnership/coalition case studies
• Major event site selection
- Analysis of comparable communities
• Identify comparable peer counties and regions and innovative strategies that are being used in destination marketing efforts.
• Comparatively assess strengths and weaknesses of other regions’ visitor economies, marketing efforts, models of interagency collaboration, and other relevant factors.
• Gather and develop case studies that may inform new strategies and partnerships across the county.
- Stakeholder interviews
• Interview leaders from other regions to obtain in-depth knowledge of how destination marketing efforts are coordinated in their area, who is involved, and what the impacts have been.
• Synthesize insights from interviews and case studies from comparable communities in a format that can be used for county’s future reference.
- Comparative analysis
• Compare strategies, outcomes, and findings from other markets with the strategies and outcomes of destination marketing in the agency region.
• Identify key differences as well as what sets agency apart from other markets from a tourism perspective.
- Final report with rubric of options, and potential activities to fill gaps, and proposed next steps for implementation, provided in longer-form narrative report with data, tables, maps, etc., as appropriate, and an executive summary-level power point presentation.
- Contract Period/Term: 2 years
- Questions/Inquires Deadline: April 16, 2025