The Vendor is required to provide a comprehensive organizational assessment of our marketing and communications team to better understand what’s working and potential opportunities for continued improvement.
- And second, strategic communications support, including thought leadership and media engagement for college incoming president.
- Comprehensive marketing & communications department review
• Conduct a thorough, holistic assessment of the marketing and communications department to identify opportunities for strategic growth, improved alignment with institutional goals, and enhanced operational efficiency.
• Organizational structure & staffing review: evaluating team composition, roles, and reporting lines to ensure optimal structure and capacity.
• Materials review: assessing the quality, consistency, and effectiveness of current marketing and communications materials.
• Budget review: reviewing vendor and partner agreements for value, performance, and strategic fit.
• Qualitative interviews & potential survey: gathering insights from key internal and external stakeholders to inform findings.
• Final report & recommendations: delivering a compressive report with clear, actionable recommendations for improvement. 
• Optional roll-out & activation support: providing implementation support to help the marketing & communications team operationalize recommendations.
- Strategic communications and thought leadership support
• Partner will collaborate closely with the communications team and president shotton to develop and implement a comprehensive thought leadership strategy aimed at maximizing engagement and elevating the president’s voice.
• This strategy will be designed to enhance the organization’s visibility, influence, and overall impact.
• Priority setting: identifying key themes, audiences, and opportunities for thought leadership.
• Messaging strategy: crafting compelling, consistent messaging aligned with organizational goals.
• Media coaching: providing general media training and preparation for public appearances and interviews.
• Executive communications: drafting speeches, op-eds, and other high-impact communications for president shotton.
• Thought leadership development: positioning president shotton as a leading voice in relevant sectors through strategic content and engagements.
• Issues management & crisis counsel: offering guidance and support during high-stakes or sensitive situations.
- Questions/Inquires Deadline: June 6, 2025