The vendor is required to provide digital advertising according to the needs and topics of agency.
• Have a strong grasp of higher education and our unique marketing needs
• Have the experience and ability to make recommendations about how we should be spending our ad dollars to be the most effective
• Help with building optimized landing pages
• Be able to achieve cross-channel strategic campaigns
• Complete in-depth analytics and reporting for campaign data with multi-channel attribution
- Portfolio
1. Firm experience
• Provide a brief history of the company including the number of years providing online digital advertising placement. 
• Include your firm’s headquarters location and location of office that will service agency. 
• If applicable, provide a link to your firm’s website. 
• Provide a descriptive of the company’s experience and abilities with higher education customers.
2. Reports, analytics and dashboards 
• Provide a narrative of the different reports and analytics that are offered, the benefits of each, and how often reports would be supplied to agency. 
• Also describe, if any, online dashboards, reports, controls, etc. that would be available to agency.
3. Optimization 
• Provide a narrative of your approach to identifying and implementing optimizations to improve results.
4. Client list 
• Provide a list of your top three (3) relevant higher education clients for digital media campaigns. 
• Provide a brief description of the service provided and noteworthy success and outcome. 
• Provide listed higher education client contact information 
• Agency reserves the right to contact references not provided in the proposal/portfolio.
• Your firm may include other relevant and noteworthy clients.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: June 06, 2025