The vendor is required to provide digital marketing vendor to manage the various digital marketing channels to support agency services lines and clinics.
- General Requirements:
- Proven experience in managing large-scale paid search, display advertising, and CTV campaigns.
- Strong portfolio showcasing successful campaigns in healthcare.
- A dedicated account management team with expertise in Google Ads and CTV platforms.
- Capability to manage budgets efficiently and provide detailed ROI analysis.
- Proficiency in audience targeting, segmentation, and personalization strategies.
- Paid Search (Google Ads):
- Comprehensive knowledge of Google Ads, including search, display, video, and performance max campaigns.
- Expertise in keyword research, bid management, and ad copy optimization.
- Implementation of advanced bidding strategies using machine learning tools.
- Ability to integrate campaigns with Google Analytics for performance tracking.
- Regular reporting on key metrics such as CTR, conversion rates, quality scores, and cost per acquisition.
- Display Advertising:
- Experience with programmatic advertising platforms for display campaigns.
- Capability to create visually appealing and engaging banner ads.
- Expertise in retargeting strategies to re-engage site visitors and convert them into customers.
- Strong focus on optimizing ad placements to maximize view ability and minimize wasted spend.
- Regular A/B testing of creative elements and targeting strategies.
- Connected TV (CTV) Campaigns:
- Proven track record of managing campaigns on CTV platforms such as Slings, Hulu, Roku, and Amazon Fire TV.
- Understanding of dynamic ad insertion (DAI) and targeting capabilities unique to CTV.
- Capability to produce high-quality, engaging video ads tailored for streaming platforms.
- Expertise in demographic and geographic targeting for precise audience reach.
- Ability to measure and report on performance metrics specific to CTV, including completion rates and brand lift.
- Creative Development:
- In-house or partnered creative team capable of producing high-quality ad creatives.
- Experience in adhering to brand guidelines while designing ads.
- Ability to adapt creatives for different platforms and ad formats.
- Ongoing collaboration to ensure alignment with campaign goals and messaging  
Services Required:
- The selected digital marketing vendor will provide comprehensive digital marketing services, including but not limited to:
- Digital Channel set up:
• Google Ad grant
• Display advertising for retargeting and extended display campaign
• Google Ad Word Campaign
• Connected TV (CTV) Campaign
• Collaborating with the Community Care communications team during creative meetings to understand project objectives, target audience, and desired outcomes.
- Pre-Production:
• Collaborating with the Community Care communications team during creative meetings to understand project objectives, target audience, and desired outcomes.
• Coordinating content distribution, including scheduling and securing necessary permissions.
- Campaign Management:
• Design and launch digital ads across multiple channels
• Daily management of Google Ad word campaigns to ensure high click rates and low customer acquisition
• Periodic reporting on impact of digital tactics, including website visits, click through rates, QR scans, etc.
- Proposed budget: $80,000.00/Year
- Contract Period/Term: 1 year