The vendor is required to provide marketing and communications seeks to engage experienced freelance marketing writers and storytellers to support its strategic communications and marketing goals for the campus located in college station state.
- Human-centered storytelling:
• Narrative development centered on personal experiences and emotional resonance.
• Crafting video scripts that bring stories to life in a visually engaging way.
• Conducting interviews and writing profiles of students, faculty, former students, and stakeholders.
• Character-driven storytelling that communicates the aggie spirit.
• Integrating data and human experiences into cohesive, impactful narratives
• Long-form feature articles.
• Video scripts for promotional or informational content.
• Community impact stories and testimonials.
- Institutional authority writing
• Translating complex research findings into clear, engaging, and impactful content.
• Writing technical content with accessibility and clarity in mind.
• Weaving data interpretation and visual elements into narratives.
• Industry thought leadership articles.
• Content pieces that effectively communicate the tangible benefits of university research to non-specialist audiences.
- Marketing campaign writing
• Developing strategic messaging tailored to specific audiences and goals.
• Crafting multi-channel copy for digital, print, and social platforms.
• Adapting content to align with the university’s brand voice and tone.
• Writing persuasive and conversion-focused content.
• Implementing a/b testing and optimization techniques to maximize campaign performance.
• Landing page copy for lead generation and conversion.
• Digital advertising copy for web and social platforms.
• Ability to meet deadlines and manage multiple projects simultaneously.
• Strong communication and collaboration skills to work with university staff and stakeholders.
• Commitment to delivering work aligned with the university’s mission, vision, and values.
• Ability to adapt content to diverse platforms and audience needs.
- Contract Period/Term: 5 years
- Questions/Inquires Deadline: April 9, 2025