The vendor is required to provide education marketing and enrollment strategies for both online and on-campus programs to:
• Analyze market trends and assess the demand for business graduate programs.
• Conduct competitive research to identify areas where university business can better position itself in the marketplace.
• Develop a comprehensive positioning strategy to enhance the visibility and appeal of university business graduate programs.
• Design and execute targeted marketing campaigns aimed at recruiting a diverse pool of domestic graduate students.
• Provide enrollment services, including application management and registration support.
• Deliver retention services to guide students from onboarding and orientation through to graduation, ensuring their long-term success.
- Market research and viability
• Must conduct an in-depth market analysis to optimize program structure, pricing, and positioning, ensuring the university college of business’s offerings remain highly competitive.
• Market viability and trends analysis
• Competitive landscape analysis
• Employer and workforce demand
• Curriculum benchmarking
• Tuition and scholarship analysis
- Creative services
• Provide tailored marketing materials, creative/design services, and marketing content for individual programs, ensuring alignment with university branding standards.
• Responsive microsite development
• Mobile and desktop RFI landing page creation
• A/b and split URL testing
• Display media design
• Brochure design
• Html email design
- Marketing strategy
• Assign a dedicated marketing strategist to serve as the primary contact for the college of business.
• This individual will integrate and oversee all marketing channels, ensuring cohesive execution.
• Prospect nurturing strategy
• Search engine marketing strategy
• Search engine optimization (SEO)
• Content creation
• Pay-per-click management
• Social media advertising and management
• Campaign optimization
• Niche media placements
• Email remarketing
• Chat functionality
- Media & marketing buying & conversion optimization
• The expert in media buying and conversion optimization, managing all media purchases and campaigns to generate high-quality prospects and enrollments.
• Develop paid media strategy
• Third party media purchases
• Management and optimization of paid media campaigns
• Analyze and report on media campaigns
• Manage marketing budgets
- Search engine optimization (SEO)
• Program webpage audit
• SEO SWOT analysis
• SEO content production, testing, and recommendations
• SEO article creation
• Continued performance analysis
• Site linking recommendation
- Enrollment services
• Screening and hiring advisors
• Programmatic and institutional training
• White-labeled outreach
• Inquiry management
• Application management
• Registration support
• Engagement metrics
- Webinar management
• Planning and schedule management
• Creation of promotional assets
• Operation of webinar platform
• Facilitation of rehearsals and live events
• Coordination with faculty and students
- Market research and analysis
• Comprehensive report on market viability, trends, competitive landscape, curriculum benchmarking, and tuition/scholarship analysis.
- Creative materials
• Design of marketing materials, including responsive microsites, brochures, landing pages, HTML email templates, and media assets.
- Enrollment services
• Fully staffed team of trained admissions advisors handling inquiry management, application support, and registration.
- Contract Period/Term: 6 years
- Pre-proposal Conference Date: April 2, 2025
- Questions/Inquires Deadline: April 4, 2025