The vendor is required to provide for lottery marketing and advertising services for the promotion of all lottery games offered by the state lottery.
- This includes instant lottery, draw games, fast play games, and multi-jurisdictional games.
- Provide to obtain integrated marketing services including but not limited to advertising, marketing, promotions, digital, and social media advertising as needed.
- Providing full marketing and advertising services, including full service capabilities in each of the following areas:
• Strategic planning.
• Account management.
• Creative development.
• Job trafficking.
• Media planning and buying.
• Production planning and execution.
• Public relations.
• Web-based advertising and promotions.
• Social media advertising and promotions.
• Direct marketing (via mail, web based and social media).
• Event planning.
• Sales promotions.
• Evaluation and recommendation of promotions and sponsorships
• Other special abilities
- Advertising strategy
• Demonstrate familiarity with or become familiar with the state lottery business including games, advertising media and public relations efforts.
• Department to develop and execute a comprehensive marketing and advertising plan to support lottery products and overall image to favorably position lottery products for sale with respect to entertainment dollars.
- Creative and production services
• Provide creative and production services for TV and radio commercials.
- Media services
• Provide a strategic approach for media planning and buying for:
1. TV.
2. Radio.
3. Web, digital.
4. Social media; and
5. Out of home advertising.
6. Other if applicable.
- Advertising and public relations services
• Provide professional advertising and public relations services upon request by the lottery.
• Develop and deliver an annual lottery marketing plan, including but not limited to, recommendations for radio, television, print, digital, promotions, website and social media, development and marketing efforts, agent and consumer incentives, and public relations efforts.
• Develop and manage social media marketing strategies. 
• Assist in managing daily operations of the lottery social media channels such as but not limited to Facebook, X, Instagram and YouTube. 
• Provide detailed analysis, monitor and track performance of these venues. 
• Monitor emerging trends in social media and make recommendations for building awareness of overall lottery products.
• Develop and create short and long term creative strategic planning for product branding, development, and positioning to reach established sales goals.
• Provide production supervisory services for all collateral and advertising needs.
• Prepare story boards, layouts, comprehensive sketches and suggested copy to be approved prior to production.
• Arrange the medium, space, time, location and/or other means to be used for advertising, endeavoring to secure the most advantageous rates available.
• Check and verify insertions, displays, broadcasts or other media used, to ensure that third parties have performed their services as per contract. 
• Contract verification shall include but not be limited to accuracy, date, time, appearance, size, extent, site, workmanship, and mechanical reproduction, as are appropriate to the advertisements.
• Negotiate, arrange and contract for any special talent required including, but not limited to, television and radio production, photography, models, special effects, printing and any other necessary technical material for use in the marketing program.
• Audit all invoices from all suppliers. 
• Negotiate credit for erroneous billing and/or insufficient services.
• Develop and administer a public relations plan to include but not limited to increase public awareness of the favorable aspects of the lottery, in-state winners’ awareness, promoting a positive lottery image, provide press information for new games, promotions and products.
• Provide an account executive responsible for the development, management and coordination of all jobs, projects, marketing, and advertising and public relations efforts administered by the agency.
- Contract Period/Term: 3 years
- Questions/Inquires Deadline: June 13, 2025