The Vendor is required to provide marketing and communication vendors to develop and implement a comprehensive marketing plan aimed at recruiting international students for select online programs.
- Services include:
1. Market Research & Strategy Development
• Identify key international markets with demand for online education.
• Assess competitive positioning of college online programs.
• Assess which college online programs are well-positioned for successful international student recruitment.
• Develop a detailed marketing strategy tailored for international student recruitment.
2. Messaging & Creative
• Develop compelling messaging that highlights the unique value propositions of college and the identified online programs.
• Ensure cultural sensitivity and localization in marketing materials.
• Develop all creative assets needed for each proposed marketing campaign.
3. Digital Marketing Campaigns
• Design and execute a multi-channel, comprehensive digital campaign (ex: social media, search engine marketing, email marketing, content marketing, etc.) to
• Increase visibility in key international markets.
• Provide guidance on optimizing website and landing pages for global audiences.
4. Partnership Development
• Identify and establish collaborations with international education agencies, influencers, and media partners.
5. Performance Tracking & Reporting
• Implement analytics tools to measure campaign effectiveness.
• Provide monthly performance reports and recommendations for continuous improvement.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: May 30, 2025