The vendor is required to provide and development of a strategy, design and implementation of its multi-faceted digital and traditional marketing and branding needs.
- Strategy will provide a platform for a targeted plan to attract businesses and residents, as well as communication to existing businesses and residents focusing on positive, relevant and timely events, news and projects.
- Provide an outline or sample of a strategic account plan and the process for development.
- Digital Media
- Social Media:
• The city currently manages its twitter and Facebooks pages, but is interested in the company’s social media strategy for leveraging our platforms as part of the overall marketing and communications strategy and guidance on implementation; this would include creative content, a content calendar, campaigns, production (videos, photos, infographics), and other.
- Additional services, on an as-needed basis could include:
ocopywriting and posting of content
ouse of images
odata analysis and audience development
- Email Marketing:
• The city currently manages a monthly newsletter designed to highlight the events and news of the past month to its residents, businesses, and community partners.
• The company will analyze the current template, past editions and subscription list and make suggestions, as well as incorporate the newsletter into the overall marketing/communication strategy.
- Additional services, on an as-needed basis could include:
oCopywriting and development of content
ouse of images and creative media
odata analysis and audience development
- Marketing/Branding:
- The company will be available to assist the city in its marketing and branding efforts to define and distinguish city.
- Specific tasks include:
oRecommend a sustainable strategy to integrate creative brand messaging into a marketing/communication plan for the city of Pawtucket.
oIdentify the types of content they suggest producing for businesses, residents and events/projects/campaigns.
oDevelopment of materials and display advertising
oCreative services, such as design, illustration, photography and videography
oDevelop contact strategy or plan for how the brand messaging will be delivered to an internal and external audience using traditional and non-traditional distribution.

- Contract Period/Term: 3 years