The Vendor is required to provide mobile response and stabilization services (MRSS) is one portion of the whole crisis response system.
- Audience strategy
• Has proven experience identifying and segmenting appropriate target audiences for public health messaging.
• Utilizes data-driven tools to understand how target audiences consume media and determine the most effective channels and tactics for engagement.
- Creative development
• Has experience developing creative content for public awareness or public health campaigns.
• Incorporates stakeholder and community feedback into design concepts.
• Can integrate existing campaign materials with new creative elements to produce a cohesive, unified campaign.
• Applies innovative thinking, strong design skills, and cost-effective production strategies to maximize campaign impact.
- Media planning & buying
• Has experience in media planning, buying, and placement across appropriate channels for each creative asset.
• Possesses a strong understanding of a full range of media channels, including but not limited to:
○ Broadcast (radio, TV, cable)
○ Streaming platforms (TV, audio)
○ Paid digital (search, display, social)
○ Print and experiential media
• Evaluates and recommends paid advertising opportunities based on media value and alignment with campaign goals.
- Campaign optimization & reporting
• Demonstrates the ability to manage and optimize digital campaigns for performance and efficiency.
• Implements tagging and tracking for digital media to enable real-time analytics and timely optimization.
• Tracks and reports key performance metrics for digital and broadcast media, including reach, frequency, impressions, and engagement.
• Provides regular performance reports at minimum on a monthly and quarterly basis.
- Create print media plans to include information such as placement dates, readership demographics, circulation, etc.
- Develop a media planning and buying strategy related to TV/radio, print media, digital technologies (such as internet marketing), search engine promotion, google AdWords, mobile marketing, and social media messaging (e.g., Facebook, Instagram, x, YouTube, streaming service advertising, etc.).
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: June 04, 2025