The vendor is required to provide current site is not mobile-optimized, lacks real-time updates (like weather), is difficult to update and challenging for users to navigate.
- Existing site concerns
• Outdated appearance
• Not user-friendly
• Too much copy
• Not optimized for mobile
• Difficult to frequently update
• Does not show off the mountain and everything it has to offer
• Is not obvious where people should click to book timed entries, shuttle tickets, etc.  
• Create more obvious calls to action: purchase tickets, follow/share on social media, sign up for newsletter, etc.
• Photos on the homepage and throughout (Agency will provide)
• Fresh modern layout that utilizes agency branding
• Ease of access
• Mobile friendly design
• As easy as possible to update on the backend
• E-newsletter signup capability
• Integrate Aluvii for ticket purchasing into website
• Create an e-commerce site for:
• Recreation concessionaires to submit monthly payments
• A future store to sell items like Jr. Ranger books, fishing derby t-shirts, and other agency merchandise
• Donation options for the agency foundation and USFS stewardship initiatives
• Make information more easily accessible by reducing the number of menu options/subpages
• Build utility for potential travelers and creative thinking into the proposal, including but not limited to:
• The ability for website users to save/share/retrieve favorite listings and articles without a login
• Functional listings/mapping integration with google places API
• designed/developed with search engine optimization in mind
• AI chatbot assistance that can provide answers to questions about agency travel posed in natural language using data from official websites and training material
• Design and develop a modern, responsive website that showcases our products/services and brand effectively that incorporates multilingual translation
• Create optimum user experience and engagement through intuitive navigation and interactive elements
• Increase online visibility and lead generation potential through search engine optimization (SEO) best practices
• Ensure scalability and compatibility with various devices and browsers
• Ensure the website is accessible and conforms to WCAG 2.2 standards
• Consider potential structural and design implications of voice search and AI developments
• Integrate with google analytics 4
• Trip planning
- Key themes
• Road trip to 14,115’ above ordinary
• State outdoor recreation hub
• Sustainability
• Stewardship/ leave no trace
• Wildlife
• Multiple ecosystems- flora, forests, geology
• Peak’s world-famous donuts
• Historical significance/ indigenous heritage
• Year-round adventure and exploration
• Distinct special events
• Shuttles
• Host celebrations on mountain- wedding, family events, business events, etc.
- Target audiences
• Tourists
• Outdoor enthusiasts
• Thrill seekers
• Families
• Annual pass holders/locals
• Educators
• Commercial organizations
• Tribal members
• Media/press
• Volunteers and volunteer groups
• Special event planners
• Wedding planners
• Develop responsive website layouts optimized for desktop, tablet, and mobile devices
• Implement interactive elements, animations, and multimedia content as indicated
• Integrate content management system (CMS) for easy content updates and management
- Content creation and optimization
• Assist with content strategy and creation, including copywriting, imagery, and multimedia assets
• Optimize website content for search engines and user engagement
• Ensure compliance with accessibility standards (e.g., WCAG) and best practices
• Integration of existing and new third-party feeds, including, but not limited to: restaurants, hotels, attractions, site reviews and other listings from third-party vendors, including tourism regional partners
• Interactive destination maps that enable a user to search by pikes peak highway, north and south slope recreation areas locations or by interest category (e.g., landmarks, waterways, trails, visitor centers, interpretation, ecosystems)
- SEO and performance optimization
• Conduct keyword research and on-page optimization to improve search engine rankings
• Implement technical SEO enhancements for site speed, crawlability, and indexing
• Establish analytics and tracking tools to monitor website performance and user behavior to best understand and represent our marketing reach and impact
- Testing and quality assurance
• Conduct thorough testing across various devices and browsers to ensure compatibility and functionality
• Identify and resolve any bugs, errors, or usability issues
• Implementing security measures to protect against vulnerabilities and threats.
• Includes coordination with city springs information technology and cyber security departments
• Provide training and documentation for website administration and content management
• Offer ongoing support and maintenance services as needed.
- Contract Period/Term: 2 years
- Pre-Proposal Conference Date: May 22, 2025
- Questions/Inquires Deadline: May 28, 2025