The vendor is required to provide marketing or communication firms and teams to develop and design marketing materials that will increase community awareness of the prevalence of adulterants (opioid settlement) program.   
- Their responsibilities include:
a. Development phase:
• Utilize the county data dashboard and narrative tool to design customized marketing materials and messaging tailored to black and brown communities:
• Develop educational materials with customized messaging related to the dangers of fentanyl and other drugs.
• Monitor and analyze campaign performance by tracking key metrics, including social media mentions, click-through rates, impressions, engagement levels, and exposure duration.
b. Implementation phase:
• Execute marketing campaigns that address community drug use trends, fentanyl presence, and overdose prevention.
• Engage in targeted outreach to historically underserved and marginalized groups in county.
• Utilize various communication channels, including social media, community events, and educational workshops, to disseminate information.
c. Evaluation phase:
• Monitor campaign effectiveness by tracking engagement and behavioral changes in the community.
• Gather feedback from community members to refine messaging and outreach strategies.
• Assess impact through data analysis to ensure goals related to overdose prevention and harm reduction are met.
- Data-driven marketing campaign for education & training
• Planning & development: establish clear objectives, identify key target audiences (especially black and brown communities), and craft culturally relevant messaging.
• Implementation & execution: define marketing strategies, select effective communication channels, and create inclusive outreach materials.
• Evaluation & adaptation: establish performance metrics to measure engagement, refine messaging based on feedback, and ensure ongoing improvements.
• Data:
o Launch a strategic media campaign – utilize data-driven insights from analysts to shape an impactful media strategy.
o Apply a racial equity lens – ensure messaging reflects the lived experiences of diverse communities, guiding communication strategies in a way that fosters inclusivity.
o Break down communication barriers – develop accessible and culturally competent media materials to effectively reach and engage diverse populations.
• Education:
o Develop educational resources – provide information on safe practices and precautions for substances like fentanyl and xylazine.
o Produce inclusive educational materials – design culturally relevant content that resonates with black and brown communities affected by the opioid crisis in county.
o Promote healthy coping strategies – implement educational programs that support mental well-being and resilience in response to the opioid crisis, reducing the prevalence of fatal and non-fatal overdoses.
• Training:
o Expand training & resource development – create informational materials and training programs focused on harm reduction, prevention, and increasing access to treatment and recovery services.
- Organizational qualifications:
1. Marketing & communication expertise
• Proven experience in strategic communication planning and execution.
• Strong skills in branding, messaging, and content creation tailored for diverse audiences.
• Proficiency in digital marketing, social media strategy, and public relations.
2. Cultural competency & community engagement
• Experience working with historically underserved communities, particularly black and brown populations.
• Understanding of racial equity, social determinants of health, and community-based outreach.
• Ability to develop culturally relevant and inclusive messaging that resonates with target demographics.
3. Public health & harm reduction knowledge
• Familiarity with opioid crisis prevention, harm reduction strategies, and substance use education.
• Experience developing campaigns around public health initiatives and behavioral change.
• Knowledge of stigma reduction and trauma-informed communication approaches.
4. Research & data-driven strategy
• Ability to conduct market research, audience analysis, and needs assessments.
• Expertise in tracking campaign metrics and evaluating impact.
• Adaptability in refining strategies based on data and community feedback.
5. Creative & multimedia production
• Skills in graphic design, video production, and storytelling.
• Experience collaborating with community artists, influencers, and grassroots organizations.
• Ability to create engaging, accessible, and multilingual materials.
6. Project management & compliance
• Experience managing grant-funded projects and adhering to funding guidelines.
• Strong organizational skills for timely execution and budget management.
• Ability to collaborate with government agencies, nonprofits, and healthcare providers.
- Formal relationships:
1. Government and public health agencies
• State and local health departments – to align messaging with public health priorities and access funding sources.
• Opioid settlement fund administrators – to ensure compliance with funding guidelines and reporting requirements.
• Legislative and policy bodies – to coordinate policy-driven messaging and public awareness initiatives.
2. Community-based organizations (CBOS) and advocacy groups
• Nonprofits and grassroots organizations – to ensure messaging is culturally relevant and reaches marginalized communities.
• Harm reduction and public health advocacy groups – to provide accurate information on overdose prevention and treatment.
• Faith-based organizations – to leverage trusted community networks for outreach and education.
3. Healthcare and treatment providers
• Hospitals and clinics – to collaborate on public health messaging and distribute educational materials.
• Substance use disorder (SUD) treatment centers – to ensure messaging supports treatment and recovery services.
• Mental health organizations – to integrate mental health and wellness messaging into campaigns.
4. Educational institutions and research partners
• Universities and public health research centers – to support data-driven decision-making and campaign evaluation.
• k-12 schools and youth programs – to provide targeted education and prevention programs for younger audiences.
5. Media, influencers, and creative partners
• Local and national media outlets – to distribute campaign materials through tv, radio, and online platforms.
• Community artists and influencers – to create culturally relevant content and increase engagement.
• Marketing and advertising firms – to support high-quality production and digital outreach.
6. Private sector and philanthropic organizations
• Corporate sponsors and foundations – to secure funding and partnership opportunities.
• Employers and workforce development programs – to provide workplace education on opioid prevention and harm reduction.
- Contract Period/Term: 12 Months
- Questions/Inquires Deadline: May 06, 2025