The Vendor is required to provide a comprehensive student recruitment marketing and communication solution that leverages the synergy between institutional data and prospective student behavior in order to meet enrollment goals in accordance to the strategic plan.
- Data analysis, contact acquisition, predictive modeling, communication strategy, development and campaign deployment are to be provided and managed by the Contractor.
- The Solution shall be capable of engaging prospective students based on their behavior and informational needs/interests.
- The ideal solution will:
• Incorporate search consulting and annual name purchase of at least 60,000 (sophomore, junior, and senior) names;
• Incorporate demonstrable predictive data analysis;
• Incorporate custom enrollment modeling (built on factors unique to agency);
• Be executed through a scalable, responsive, and optimized multi-channel strategy that incorporates a complete communication plan (initial engagement to enrollment);
• Make use of innovative IP targeting, email and online advertising;
• Use re-targeted marketing;
• Utilize user behavior driven web content and design combined with tracking of web activity that feeds individual student engagement data into the CRM system;
• Provide email and print marketing and communication;
• Provide secure ftp transfer of data to agency CRM.
- Contract Period/Term: 5 years
- Questions/Inquires Deadline: May 15, 2025