The vendor is required to provide a full-service advertising, promotion, marketing and digital firm with extensive experience in marketing tourism destinations in various local, regional, national and international target markets.
- The successful firm should have extensive expertise in domestic and international advertising, social media and digital marketing and in strategic planning and implementation of annual marketing plans and promotional programs and events.
• Provide a temporary workspace, access to telephone and internet service if needed while on county property at county's expense. 
• Pre-approve any advertising, production, media, and travel expenditures created or distributed by the successful firm. 
• Reimburse pre-approved travel expenses related to executing the marketing plan elements or production of advertising or promotional materials as outlined in state
• The successful firm will be responsible for providing (this list is not exhaustive and is intended to be illustrative in nature) the following: 
• An annual marketing plan and a longer-term strategic plan. 
• An advertising campaign which will allow for the broadest possible exposure into international and domestic markets within the available budget maximizing the usage of cooperative advertising and identifying promotional and value-added opportunities. 
• Develop, nurture, and promote targeted consumers, meeting planners, trade professionals, and sports event organizers. 
• Be knowledgeable of and provide extensive industry research models for use in targeting strategic audiences and determine and report return on investment of all campaigns and activities. 
• Explore and provide possible joint-advertising programs which would match the cvb with travel-related and non- travel advertisers, e.g., airlines, auto rental centers, credit card companies, luggage companies, suntan product manufacturers, etc., as well as regional and statewide promotions with other destination marketing organizations. 
• Provide advertising, marketing, and promotional services that promote collier county as a luxury tourist destination worldwide. 
• Provide measures, proof-of-performance, and results for all campaigns. 
• Prepare and present monthly reports for presentation at the tourist development council (TDC) meetings and, when necessary, the board of county commissioners’ meetings. 
• Manage paid social media content calendars, postings, and content generation for a variety of platforms, including Facebook, Instagram, LinkedIn, Pinterest, and YouTube. work collaboratively with the public relations team to create synergies with organic social media and paid social media content and campaigns. 
• Manage and monitor social media channels during emergency situations as outlined in the cvb’s crisis communications plan. 
• Provide a "lead" contact person/project manager to the county; an individual who shall serve as a first point of contact between the county and the firm. 
• The collier county tourism director or designee, at their sole discretion, shall approve the appointment of the "lead" contact project manager. 
• Assist with general analytical and web support functions, personalization, search engine optimization (SEO), content generation, and application programming interfaces (API).
- Marketing and advertising flat service fee
• For marketing and advertising services in paid media and production, the county will pay an agreed-upon annual fixed service fee in twelve monthly installments in lieu of media commissions and markup on outside vendor services. 
• This fee will be a percentage of the total annual collier county board-approved destination marketing budget, comprised of paid media, creative services, production of all media and collateral materials, photography, and video production. 
• This fixed service fee will include account management service time, senior management, media research, media buying and verifying, accounting, administrative, and other internal operating costs. 
• Should additional staffing needs arise, the request will be considered on a case-by-case basis and, only with pre-approval, be implemented. 
• No markup will be applicable for vendor or subcontracted services, tools, paid media, social, or digital media.
- Contract Period/Term: 3 years