The Vendor is required to provide digital and content marketing through creative development, strategic planning, and content creation.
- Collaborate with the internal tourism team to deliver adaptable, on-brand content and a media plan for multiple platform.
- Services include:
• Plan and curate digital content, including email marketing, social media, and sponsored content
• Produce video and photography assets to support multi-channel marketing
• Develop advertising templates for quick-turn, reactive campaigns
• Create flexible, cross-platform creative assets (print, digital, paid social media, broadcast)
• Propose digital media calendar focused on ad placements that will work cohesively with our current organic media schedule.
- Branding and strategy:
• Review and assess the current brand identity, including logo and tagline
• Identify opportunities for strategic alignment and collaboration
- Digital advertising:
• Plan campaigns across digital media platforms (TripAdvisor, Meta platforms, ground truth, etc.)
• Suggest target markets and key locations for marketing campaigns.
• Create platform-specific ad creative and copy
• Propose creative, unconventional advertising strategies
• Demonstrate knowledge of emerging trends and technologies
- Analysis and reporting:
• Analyze campaign performance across all channels
• Deliver detailed reports on key performance metrics
• Offer data-driven recommendations for ongoing improvements
- E-newsletters:
• Design updated templates
• Curate an e-newsletter schedule
• Recommend strategies to improve engagement and click-through rates.
- Contract Period/Term: 1 year
- Non-Mandatory Pre-Proposal Date: May 14, 2025
- Questions/Inquires Deadline: June 05, 2025