The vendor is required to provide for a web based online reservation, ticketing, marketing, customer service, and reporting system for 3 seasonal, nightly holiday light shows.
- The selected vendor must offer the following features and services as part of their solution:
• Web-based software
• Timed event online signup and payment options
• Mobile bookings
• Inventory functionality
• Marketing and reporting functionality
• Customer database management and outreach
• Usage and performance reporting
• Integration with microsoft dynamics great plains preferred
• Cash, check and credit card processing ability
• Finance and accounting functionality and reporting
• Implementation, training, and ongoing support
- The following functionality for online ticket sales:
• Ticket vendor website sales for increased marketing
• Timed ticket sales and general admission ticket sales at same location
• The ability for simple scanning of tickets for redemption and ticket lookups
• Ease in refunds and transfers by event organizer
o Individual & bulk refunds
o Individual & bulk transfers
• Reporting functionality to meet agency requirements
• Customer service for event organizer (evenings, weekends, holidays)
• Step-by-step training materials for set-up, redemption, transfers, refunds, and making changes once the event is live
• Ease of setup by event staff
• varied timed entry slots
o Winter walk of lights offers 15-to-30-minute incremental entry times for up to 4,500 guests per day from 5-10pm
o Festival of lights offers 2 entry times for up to 2,000 guests per day from 5-10pm
o Ice and lights offers up to 6 hourly increments for skating for up to 390 skaters and general admission for village entry for up to 1,200 visitors from 5-10pm and additional daytime hours
• Ability to offer add-on sales such as ornaments, light glasses, or dog admissions
• Ability to offer promo codes that work on specific dates that may not be consecutive (valid weekdays only through x date)
o Promo code usage reports
• Daily reporting by event that breaks down ticket type quantity and revenue totals
• Daily exports by GL code or by ticket type
• Ability to calculate & report sales tax
• Daily ach payout by event with corresponding reporting
• Ability to bulk transfer and bulk refund entire orders in one process as well as individual ticket transfer and refunds
• Ability to easily close ticket sales due to weather or other conditions
• Marketing and reporting capabilities:
o Google analytics, pixel tracking, etc.
o Customer email and text capabilities
o Seamless integration into nova parks’ website
• Customizable ticket templates and messaging
• Customizable purchasing information (name, email, zip code, survey questions?)
• Customizable follow up marketing emails or texts
- Ticketing system shall be set up with the following considerations for the customer:
• Mobile friendly for all functions
• Promo code entry process clear
• Customer service to include ai customer support options
• Ease of viewing and selecting add-ons
• Simple customer ticket transfer process (entire order and individual tickets)
• Simple purchasing and ticket retrieval processes
• Print at home or mobile scanning functionality
• The ability for customers to transfer tickets or change ticket types within the event
• The ability for customers to communicate with the event organizer through email.
- Questions/Inquires Deadline: May 16, 2025