The vendor is required to provide comprehensive web management and SEO services aimed at increasing enrollment by enhancing our online presence.
- A vendor with extensive experience in website development and management within the higher education space, emphasizing SEO best practices, accessibility standards, and mobile optimization.
- Provide to university global campus to continually optimize our web presence using WordPress, improve user engagement, and support enrollment goals.
- Comprehensive website management, search engine optimization (SEO), and advanced integration with our CRM platform, slate, to create a seamless and effective digital experience for prospective students.
- Web management support
- Provide ongoing web management services to ensure optimal website performance, usability, and alignment with enrollment goals:
• Ongoing audits and analysis to identify areas of improvement and ensure security measures are optimal.
• Performance reporting to track progress against established KPIS.
• Ongoing optimization to enhance website speed, accessibility, and user experience.
• Web page development for new content or updates.
• Landing page development to support targeted campaigns.
• Web page and landing page management for consistent branding and functionality.
• Content management and governance support to maintain accuracy and compliance.
• Additional support as needed to address emerging priorities.
- Search engine optimization (SEO)
- The vendor will implement a robust SEO strategy to maximize organic traffic and improve search visibility:
• SEO discovery to identify opportunities and benchmarks.
• Keyword research and strategy to target high-value terms.
• Technical SEO to ensure compliance with search engine guidelines.
• In-depth SEO reporting to measure the impact of SEO efforts.
• Technical services for ongoing SEO maintenance. - CRM expertise
• Understanding integration with websites to streamline data capture and user workflows.
• Data flow and synchronization to ensure accuracy and real-time updates.
• User experience optimization for slate-hosted forms and portals.
• Tracking and analytics to monitor performance and user behavior.
• Slate form design and implementation for responsive, branded forms.
• Personalization and automation to create tailored experiences for prospective students.
- Accessibility compliance & UX testing
• Regular accessibility audits and remediation.
• Usability testing.
• Compliance reporting for ongoing improvements.
- Conversion rate optimization (CRO) & a/b testing
• A/b testing on landing pages, forms, and calls-to-action
• Heat maps and site behavior tracking to improve user flow.
• Optimized user journey mapping from visitor to applicant.
- Content strategy & governance
• Development of a structured content calendar for updates, blogs, and news.
- Security & compliance
• Regular security scans for vulnerabilities (e.g., malware, data breaches).
• A disaster recovery plan for website downtime or cyber threats.
- Paid advertising & digital marketing integration
• Plan for collaboration with paid media vendor to securely implement and monitor tracking pixels, conversion tracking, and marketing automation scripts.
• Maintain secure API connections for third-party integration with platforms like google ads,
Meta, etc.
- Mobile-first optimization & emerging technologies
• Integration of chatbot, AI-driven personalization, and other engagement tools.
- SLA (service level agreement) & performance reviews
• Response time for urgent updates or website issues.
• Monthly or quarterly performance reviews.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: March 14, 2025