Social Media Management Software

The Vendor is required to provide social media management software qualified and experienced companies for a comprehensive web-based social media management tool to manage the Library’s social media channels and provide ongoing support.
- Account Management:
•Manage at least 10 social media accounts
•Connect accounts in multiple platforms (including but not limited to Instagram, Facebook, X,
•TikTok, LinkedIn, Google Business Profiles, YouTube, Blue-sky)
•Access for multiple users (minimum of 5)
•Customize user permissions
•Mobile app
- Publishing and Content Planning:
•Unlimited posts
•Draft, schedule, and publish content
•Post content that must be scheduled natively
•Schedule content across all channels
•Edit creative assets in the platform (cropping, filters, stickers, add text, etc.)
•Add alt text
•Repost or share content
•Centralized content calendar
•Link shortening
•Link tracking
•Custom branded URL/vanity URL
•Approval workflows
•Content tagging
•Digital media editing
•Asset and content library
- Inbox & Customer Service:
•Centralized inbox for all social accounts
•Contact management
•Team assignments
•Dashboard notifications
•Tag content and conversations
•Saved and suggested replies
•Autoresponder
•Export or share inbox activity, conversation threads
•Archive history /Access activity at least 5 years (i.e. deleted posts, comments, etc.)
- Analytics:
•Analytics by channel and cross-channel
•Customizable reports (including filters such as date, tag, performance metric, etc.)
•Compare data across custom timeframes, channels, etc.
•Data visualizations
•Schedule, export, and share reports
•Report templates and dashboard
•Industry benchmarking
•Performance by goal report
•Paid and Organic ROI
•Historical data – at least 5 years
- Social Listening:
•Social listening across multiple channels including social media, blogs, and online forums
•Sentiment analysis
•Unlimited listening topics
•Schedule and share social listening alerts and reports
- Content and Campaign Management:
•Organic campaign planning
•Organic campaign tagging and reporting
•Paid ad campaign creation, management, and reporting
- Additional Features
•Integration with Caneva
•Integration with Google GA4
•Integration with Bit.ly
•Integration with Grammar
•Integration with Photo shelter
- Customer support
•Onboarding
•Account support including technical assistance and customer service
•Dedicated account manager
•Training and online knowledge base

- Contract Period/Term: 3 years