Media Monitoring and Contact Database Software

The Vendor is required to provide software for the communications team that enables them to distribute press releases to the media, track media coverage, stay current with media topics related to agency divisions and offer transparency between projects.
- The database must provide the most current contact information for media outlets.
- The database must allow for the creation of targeted media lists, which ensures each press release can be sent directly to the beat reporter or contact who will be interested -- in the click of a button; this increases the likelihood of garnering media attention as we're getting information to the right contacts. 
- This platform will provide an avenue for the Communications team to view each press release distribution.
- The platform must collect media hits automatically based on key words provided by Communications.
- Provide a web-based service which allows for the management of media contacts, as well as the tracking and reporting of media and social media activity of interest to the department.
- Provide a software solution that meets the following criteria:
•    Media Contacts Database: A continuously updated, web-based database of media contacts worldwide searchable by:
o    Geography
o    Outlet
o    Medium (e.g., Television, radio, TV, blogs)
o    Industry
o    Topics
o    Interest/related content (e.g., frequent writers on drug pricing
o    Influencers (e.g., identifying top influencers by topic)
- Media Monitoring Service: A web-based service that searches for and reports on news stories, based on keyword criteria:
•    Robust monitoring of media in country, preferably internationally, as well as:
o    Articles searchable by geography
o    Historical articles or URLs archived in a searchable database
•    Monitoring of social media, including, but not limited to, X, Facebook and blogs
•    Ability to produce daily email reports
•    Analytical tools to produce daily email reports
•    Analytical tools to track volume
•    Analytics that track tone, e.g., positive, negative, neutral
•    Real-time email updates

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: November 26, 2025