Location Data Analytics Platform

The Vendor is required to provide to procure the services of a location data analytics (LDA) provider to gain deeper insight into park attendance.
- This data will enable the division to report statistically valid attendance figures for each state park.
- Platform Licenses
o    Account for 5 admin users
o    Identify the cost to provision additional users
- Platform
o    Platform shall enable agency to track attendance data across all existing state parks
o    Platform shall enable agency to add new state park locations to monitor with no additional cost
o    Platform is able to be integrated with agency platform
- Reporting
•    Platform should support custom reporting with integration to agency data analytics platforms (Tableau or Power BI)
•    Data Integrity
o    Biases and anomalies must be accounted for and removed from extrapolations
o    Vendor shall provide a concise summary of the types of raw data sources utilized (e.g., SDK partners, mobile apps, telecommunications, Wi-Fi, etc.) to enable transparency and address internal or external privacy questions.
•    Proposal must support the creation of automated reports for each state property showing current and historical attendance data
o    Offeror must provide a dedicated point of contact for custom report creation
•    Reporting must provide statistically valid data including but not limited to the following:
o    Frequency of Visit
o    Length of Stay
o    Unique Visitor count
•    Platform should be able to support the creation of visual data analysis products such as Heat Maps, Overlays, slicers
•    Historical Data
o    Platform should have a process for importing historical data for at least a 5-year period
o    Reporting should be able to integrate historical and current data
•    Data Export
o    Reporting should be able to be exported using standard file types (csv, xlsx,. Json)

- Contract Period/Term: 5 years
- Questions/Inquires Deadline: December 22, 2025