Online Reputation and Listings Management Platform

The Vendor is required to provide to partner with us to deploy an online reputation management platform, ideally inclusive of listings management capabilities.  
- Supplier will help monitor, analyze, and improve our online presence across multiple listings and review channels, at both the provider and location level.
- In addition to bolstering online reputation, we wish to monitor and respond to feedback in a strategic, timely manner, informing service improvements and reinforcing our commitment to patient care.
- Objectives:
•    Centralize updating and management of online business listings
•    Centralize monitoring of online reviews and ratings across multiple sites (e.g., Google, Health grades, Yelp, Vitals, WebMD, Facebook, etc.)
•    Provide actionable insights to improve patient experience and reputation performance.
•    Enable enterprise-level reporting and analytics across hospitals, service lines, and individual providers.
•    Support timely engagement and response workflows.
•    Integrate with existing systems (CRM, EMR, patient experience surveys, or marketing dashboards).
- Platform Capabilities
•    Aggregation and monitoring of reviews and ratings from multiple third-party sites.
•    Online listings management
•    Sentiment analysis and keyword/topic identification.
•    Customizable dashboards and automated alerts.
•    Review response management tools and response templates.
•    Multi-location, multi-provider profile management.
•    Historical performance tracking and benchmarking.
•    Configurable reports by department, service line, and provider.
•    Role-based access and permissions.
- Implementation Plan
•    Standard resource requirements generally required for a complex health system with inpatient hospitals and network of ambulatory care centers. In particular, please describe the dedicated staffing requirements and additional resources needed to deploy and maintain the platform.
•    Support and training provided by supplier, potentially including:
o    Onboarding and implementation services.
o    Administrator and user training.
o    Ongoing technical support and account management.

- Contract Period/Term: 3 years
- Questions/Inquires Deadline: February 04, 2026