MAM Software and Services

The vendor required to provide media asset management (MAM) software and services the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
- Media production environment is inefficient, fragmented, and siloed due to a variety of underlying problems:
•    Lack of enterprise media production discussion, processes, and governance results in missed opportunities to improve processes, reduce costs, and share assets. 
•    Lack of enterprise media production, storage, and solutions results in a proliferation of local solutions. 
•    Lack of sufficient network bandwidth to easily enable content sharing.
- Digital assets:
•    Media assets encompass the raw and edited footage produced in support of the university’s digital education programs.
•    Across schools and colleges, production units collaborate with faculty and other stakeholders to develop, record, and edit a wide range of audiovisual and interactive course materials.
•    These include full-length lecture recordings, short-form instructional pieces, virtual or simulated classroom environments, and other multimedia resources.
•    Assets include audio tracks and graphic materials, such as slide decks, illustrations, and photos.
•    Once completed, they are distributed to students and the public through the university’s learning management systems and other delivery platforms within the broader technology ecosystem.
•    The acquisition and implementation of a media asset management (MAM) solution to address university media production needs.
- Key solution priorities
•    Robust access control and multi-tenancy: comprehensive and multi-level management of permissions to ensure secure and appropriate access for campus-wide stakeholders. 
•    Flexibility and scalability: a system that is adaptable and future-proof, capable of evolving alongside um’s digital strategy, workflows, and user requirements. 
•    Seamless integration: ability to integrate smoothly with existing enterprise systems, including video editing software, identity management, content delivery networks, and production tools. • media production support: ability to support media crafting, editing, clipping, and organization of work-in-progress materials and project iterations. 
•    Storage and management: a coordinated, campus-wide approach to organizing and managing media throughout its lifecycle, enabling consistent practices, reducing fragmentation, and supporting secure and efficient access regardless of where assets are physically stored. 
•    Efficient search and discovery: fast, intuitive retrieval of assets through keyword search, faceted browsing, metadata filtering, and other user-friendly discovery mechanisms. 
•    Automations and AI: a system that leverages automated workflows and AI-supported functionality, and addresses data privacy considerations related to AI tools and integrated services.
- Including a representative sample of production types, for each organization, such as:
•    1 long course with over 2000 assets at about 4.35tb
•    1 short course with about 400 assets and about 800gb
•    1 marketing and promotional project with about 1200 assets and about 400gb
- Including video content such as:
•    Studio interviews
•    Live instructional sessions
•    Promotional video
•    Combination of multi-person interviews, XR studio production, and b-roll
•    Studio-based instruction
•    Field productions including interviews and lectures, video podcasts
•    Limited marketing campaign videos.