Mass Email Communication Platform

The Vendor is required to provide mass email communication platform use independent or free tools, resulting in inconsistent branding, increased costs, fragmented analytics, and decentralized data governance.
- Goals
• Centralize mass email communications under a single university-wide platform.
• Standardize branding, templates, and governance.
• Improve deliverability, reliability, tracking, and analytics.
• Reduce total cost of ownership by consolidating duplicative tools.
• Allow department’s configurable autonomy through role-based access controls.
• Integrate seamlessly with university identity systems, CRM platforms, and student information systems.
• Ensure compliance with FERPA, can-spam, accessibility standards, and institutional data policies.