Campus Ticketing Solution

Vendors provide a Ticketing, Donor, Marketing, and Customer Relationship Management (CRM) solution(s) for the University with cuttingedge technology and customization abilities.
- e-Commerce and Account Management Solution:
• Support an integrated, real time, branded, large scale e-commerce site tied to sales, ticketing/donor database,student online ticketing and lottery functionality, post-season events, and additional outside events such as used by Athletics and Performing Arts today.
• Provide a fully optimized mobile sales channel.
• Functionality solution shall provide:
⁌ Season Ticket Sales
‣ Combo items orseason ticket timessold from a Pick Your Own Seat map as needed
⁌ Single Tickets
⁌ Tickets customized by venue
⁌ Mini Plans
⁌ Student Tickets
⁌ Pick a Package/Flex Plans/Item Package
⁌ Season Ticket Requests(to be used in a Seat Upgrade process)
⁌ Season Ticket Renewals (applications/invoices)
⁌ Secure mobile ticketing, including, but not limited to Near Field Communication “NFC” technology
• Online Gift Certificate sales or integrated Gift Cards
• Miscellaneous Items (i.e. Kids Clubs, Coaches Camps/Clinics, Merchandise sales)
• Management of Promotions/Pre Sales limited use, multiple use or general use
• Post Season Ticket Processing
• Cross-sell/Upsell
⁌ Required Seat Donation
⁌ Optional Seat Donation based upon location and/or quantity
⁌ Suggested Donation
⁌ Other events
- Access Management to include:
• Real time communication between the access system and the ticketing system, such that all bar codes issued, voided or otherwise changed in status are updated instantly on the access control system
• Utilization of access management to support student ticketing including the ability to swipe student ID cards for entry into events
• Ability to update priority points based on attendance, time of entry and other factors.
• Ability for a system to utilize NFC technology for entry into venues using mobile ticketing.
- Integrated Data Warehouse / Analytics /Reporting Solution to include:
• Data warehouse functionality or integrate with a data warehouse provider…i.e. enabling data to be shared across multiple systems including external databases and stored within a central data warehouse.
• Standard suite of dashboards and reports as part of the Data Warehouse as well as the ability to personalize and customize reports.
- Marketing Services to include:
• Identifies and offers retargeting ads to consumers who visit the site but fail to purchase products.
• Works with social media resources, such as Facebook, X, Instagram, YouTube, Tik Tok, and any additional future resources to increase revenues.
• Event discovery tools and partnerships specific to the market.
- E-mail Solutions and Marketing Automation to include:
• Industry-leading integration with a marketing automation provider that includes the ability to set up messaging and deploy based on actions, inactions, time periods, specific interest, and any other
parameters.
• Additional functionality, including but not limited to microsites/PURLS, web tracking, shopping cart abandonment, scan based messaging, and survey forms
• Provide the ability to Integrate between the marketing automation solution and the provided CRM solution.